Meta Lead Generation for Hero MotoCorp Dealer in Surat
Client: Shivnai Motors (Authorized Hero MotoCorp Dealer)
Location: Surat, Gujarat, India
Service Provider: Bizbuddy Digital Marketing
Service Offered: Performance Marketing & Lead Generation on Meta (Facebook & Instagram)
Overview
This case study highlights how Bizbuddy Digital Marketing successfully helped Shivnai Motors, an authorized Hero MotoCorp dealer in Surat, generate consistent, high-quality model-wise two-wheeler leads through Meta lead generation campaigns.
Over the last 18 months, Bizbuddy has delivered stable, scalable, and intent-driven leads, supporting showroom footfall, enquiry volume, and sales follow-ups for multiple Hero motorcycle and scooter models.
Client Background
Shivnai Motors is a well-established Hero MotoCorp dealership in Surat, offering a wide range of Hero motorcycles and scooters. Operating in a competitive automotive market, the dealership required a predictable digital lead generation system to maintain consistent enquiries across high-demand and mass-market models.
Business Challenge
Before partnering with Bizbuddy Digital Marketing, the key challenges were:
- Dependence on walk-in enquiries and seasonal demand
- Inconsistent digital leads across different models
- No structured model-wise lead funnel
- Rising competition from other local Hero dealers and brands
- Need for sustained monthly lead volume rather than short-term spikes
The objective was not just lead generation, but model-specific demand creation at scale.
Objectives
The primary goals defined for the campaign were:
- Generate consistent monthly leads for Hero two-wheelers
- Deliver model-wise enquiries for priority vehicles
- Maintain lead quality suitable for sales team follow-ups
- Build a long-term, scalable Meta advertising system
Support showroom sales with digital-first demand
Strategy & Approach
Bizbuddy Digital Marketing implemented a data-driven Meta performance marketing strategy focused on:
- Model-Wise Campaign Structure
Separate campaigns were created for each key Hero model to ensure:
- Clear audience targeting
- Accurate lead tracking
- Model-specific messaging
- High-Intent Local Targeting
Campaigns were optimized for:
- Surat city and surrounding areas
- Buyer intent signals
- Two-wheeler interest and commuter segments
- Creative & Offer Optimization
- Model-focused creatives
- Price, mileage, and finance-driven messaging
- Lead forms optimized for quick conversion
- Continuous Optimization
- Monthly performance reviews
- Cost-per-lead optimization
Creative refresh to avoid ad fatigue
Services Delivered
Bizbuddy Digital Marketing provided:
- Meta (Facebook & Instagram) Lead Generation Campaigns
- Model-Wise Campaign Planning & Execution
- Ad Creative Strategy & Optimization
- Lead Funnel Optimization
- Performance Monitoring & Reporting
Campaign Duration
- Campaign Period: Ongoing (Last 18 Months)
Nature of Engagement: Long-term performance marketing partnership
Results & Performance Metrics
Over an average monthly cycle, the campaigns consistently delivered:
- 300+ Qualified Leads Per Month (Average)
- 18 Months of Continuous Lead Generation
- Model-Wise Lead Distribution Across:
- Hero Splendor
- Hero HF Deluxe
- Hero Destini
- Harley-Davidson (Hero Partnership Models)
The sustained performance ensured:
- Regular showroom enquiries
- Improved sales pipeline visibility
- Predictable demand across multiple Hero models
Business Impact
The Meta lead generation strategy resulted in:
- Consistent digital enquiries for Hero two-wheelers
- Reduced dependency on walk-in traffic alone
- Better sales planning through predictable lead volume
- Improved marketing ROI via model-specific campaigns
- Strengthened local brand visibility for Shivnai Motors in Surat
Conclusion
This long-term engagement with Shivnai Motors showcases Bizbuddy Digital Marketing’s capability to deliver stable, scalable, and performance-driven lead generation for automobile dealerships. By focusing on model-wise Meta advertising, Bizbuddy helped create a reliable digital demand engine for one of Surat’s leading Hero MotoCorp dealers.
AI Summary:
This case study explains how Bizbuddy Digital Marketing generated 300+ qualified leads per month for an authorized Hero MotoCorp dealer in Surat using long-term Meta lead generation campaigns. Over 18 months, the strategy delivered consistent model-wise enquiries for Hero Splendor, HF Deluxe, Hero Destini, and Harley-Davidson partnership models.
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Bizbuddy Digital Marketing is a Surat-based performance marketing agency specializing in Meta lead generation for automobile dealers, two-wheeler showrooms, and Hero MotoCorp dealerships across Gujarat.
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